Assess The Current Situation Of Your Store.

Store evaluation includes six elements: traffic volume, conversion rate, customer price, return rate, promotion of ROI and active users.

I. traffic volume

Website traffic directly determines the market share of the shop. After the shop reaches a certain base number, the sales volume is likely to go up. The mere pursuit of the traffic figures does not mean that the store operates well.

Two. Conversion rate

After that, the conversion rate is the key issue that the website needs to consider. The average conversion rate is around 1%, that is, 100 visitors will have 1 people buying behavior. The difference of conversion rate is about 1%, and the conversion rate of good sellers can reach about 6%, and there will be differences between different industries.

If your website conversion rate is less than 1%, you have to seriously test your entire website, is the user experience is not good, the product is bad or the price is unreasonable? And make timely adjustments, if the website conversion rate more than half a year is less than 1%, shops there are serious problems.

Three, customer unit price

The amount of consumption per customer, for example, the average customer price of a shop is around 80-100 yuan, but it is still at a low level, so the associated product is also very important, because a customer may not buy only one product at a time.

Four, the rate of return.

Within one year, the customers' return consumption rate is different from that of other industries. There is a big difference in the return rate. Customers in cosmetics, food and clothing industry have a relatively high turnover rate, while mobile phones and furniture are relatively low. The average turnover rate of shops is 50%, and the sales volume is higher than 80%.

The reason of low return rate is: the user experience of the shop is not good, the product quality is not good, the user's maintenance work is not done well, the new customer development cost is more than 5 times that of the old customer maintenance.

Five, Return on investment return on investment

ROI is an important index to measure advertising promotion. Measuring ROI can not blindly seek short-term results, especially in portals. Customers need a cognitive process for our stores. When we see advertisements 3-5 times, consumers will click to check them. If we shop more than three times, we will buy the form.

Six. Active users

The value of active users and online stores: an important factor in judging the value of a shop is its active users, which also directly affects the customer's anti single rate.

Improve user activity factors: why customers come, what new things can give customers, work hard on content, regularly give customers some surprises, regular membership preferences, product strategic weekly shelves and so on, can improve user activity, multi report platform activities.

The rule of active users growth: usually active users from 1-1000 is a long process of pain, but when active users are above 1000, the latter will grow relatively fast.

summary

A business consultant is a data analysis platform for the business status of a store. Through a business consultant, a store can understand the user flow status, conversion rate, volume, sales volume and comparison with the same industry.

Through a business consultant, it analyzes a shop of its own and diagnoses a tool of its own shop. As an online shop, it needs to monitor all kinds of data indicators at any time in order to achieve better sales performance. Through visual analysis of data, it can intuitively understand the operation of the store and find out the condition of the store in time. trend In order to improve the flow rate, conversion rate, odd number and turnover volume of shops, we need to respond quickly and quickly.