The Warm Weather Has Led To A Decline In Giordano'S Performance.

In the past few months, the weather has been in a warm state. Giordano's short sleeves have been selling badly, and their performance has been severely stranded, but in this case, the net profit has gone up and down.

Giordano shareholders accounted for 426 million yuan in 2015, up 4.4% and 38.5% in 2014.

(1) China Mainland The operation of the market has improved significantly: the turnover of 1 billion 451 million yuan was 8% lower than that of the previous year, even though it was only 0.5 percentage points less than that of the previous year. It only increased the profit by 90 million yuan, which was much better than that in 2014 years. It was much better than that in the 2014 year. It was very rare that the sale of cold goods in the four quarter had been adversely affected by the warm weather. The same store sales decreased by 2%, but in the second half of the year, it was still flat in the same period last year, while the first half of the year increased by 12%.

(two) even if Hong Kong The market and business situation also stabilized: sales decreased by 971 million yuan, year-on-year decrease by 1%, gross margin 646 million yuan and 12 million yuan, gross margin decreased from 0.8 percentage point to 66.5% in 67.3%, and the performance was not bad because the "change in the quality of passengers coming from mainland China", which was analyzed by Giordano management, and the group's sales price increase by 10%.

(three) those who are worth noticing are cost control effectiveness: production based (1) sales cost is 2 billion 284 million yuan, which is reduced by 2% compared with the same period last year, a decrease of 1 percentage points lower than the 3% reduction in total business volume of 5 billion 381 million yuan. Gross profit 3 billion 97 million yuan year-on-year reduction of 3.6% decreased by 5.9 percentage points, while gross margin decreased by 0.4 percentage points to 0.4. spill The profit of 556 million yuan increased by 2.5%.