Market Downturn, AOKANG Shoe Revenue Net Profit Decline Last Year

The 2014 performance report released yesterday showed that the company achieved total revenue of 2 billion 964 million yuan last year, an increase of 6% over the same period last year.

Net profit of 251 million yuan, down 8.62% from the same period last year.

AOKANG shoe industry said that net profit decline was mainly affected.

Downturn and weak demand and other factors.

At the end of the reporting period, AOKANG shoes industry was in good financial condition with a total assets of 4 billion 744 million yuan, down 0.73% from the end of last year, and total liabilities of 840 million yuan, down 20.7% from the same period last year.

AOKANG's performance last year was similar to that of 2013. Both revenues and net profits declined.

The depressed market has forced traditional shoe companies to adjust their layout.

In 2013, AOKANG shoes began to optimize the layout of the network, trying two years of O2O new business mode pformation.

Wang Zhentao, chairman of AOKANG, has said that

Has entered the depth of the shuffle period.

In response to the sluggish market environment, AOKANG has dedicated a whole property to online businesses and has recruited about 200 full-time staff.

AOKANG international official said that the company's business gradually stabilized, on 2015.

Be cautious.

According to digital analysts, the turning point of the company's performance is gradual.

The company said that the fourth quarter of 2014, the performance of the low base has been significantly improved, the intensity of terminal discounts has been reduced, and gross margins have been better.

The company's early recovery channels, vigorously sell inventory, performance pressure, net profit in the first three quarters fell 27.98%, since the second half of 2014, the terminal terminal process has ended, stock also tends to normal.

According to the introduction, the company has a better operation in the advantageous area and more than 170 international pavilions. This year, the International Pavilion will continue to be built.

Orient Securities research report pointed out that AOKANG international 2015 International Pavilion opened at least 200 stores, each shop equivalent to 5-7 ordinary stores, is expected to drive the company's overall revenue growth.

In terms of electricity providers, the company is carrying out a series of O2O basic work.

The growth rate has slowed down.

Company insiders said that in 2014, electricity sales exceeded 400 million yuan, an increase of more than 10% over the same period, and it is expected that the business of e-commerce will maintain steady growth in 2015.

The company will share the same price under the same line in the future.