Wenzhou Shoe Enterprises Enter The Era Of Stereoscopic Marketing

There are many stages in the sales of shoe enterprises in Wenzhou. The first stage is the wholesale system, which belongs to the extensive stage of production and marketing separation. The second stage is the joint operation of the manufacturers, the third stage is the franchise system, and the chain monopoly is introduced.

The online shopping mall founded by Wang Zhentao can be regarded as the highest stage of marketing -- network marketing, entering the era of three-dimensional marketing.

In the future, AOKANG group products can be purchased with a little mouse. Recently, AOKANG group president Wang Zhentao has opened the first online shopping mall of Wenzhou shoe enterprises, AOKANG online mall, and has launched the network marketing business in an all-round way.

AOKANG group plans to develop more than 10 million members of online mall in the next few years, with annual sales revenue of more than 1 billion yuan.

At present, AOKANG group has opened nearly 5000 sales terminals nationwide.

Wang Zhentao said: "I have always had an idea that customers do not have to go out of their homes, just click their mouse on their own computers and choose their favorite products from thousands of products, so we deliver them to our door."

Reporters click on AOKANG online mall, which includes AOKANG, Kanglong, red Firebird, beautiful beauty, and international brand Wanli Wei and other AOKANG group's five major brand products.

The person in charge of AOKANG shoe sales Co., Ltd., said that when customers saw the right product in AOKANG online mall and ordered online, the company allocated the order directly to the nearest store, which was sent to the consumer by the exclusive store or sent to the consumer by express delivery. The delivery time was within 2 days of a week, and the cost was borne by the company without increasing the cost of the customer.

City shoe leather industry association responsible person said, our shoe enterprise sales mode has gone through many stages, the first stage is the wholesale system, belongs to the extensive production and marketing separation stage; the second stage is the manufacturer joint venture; the third stage is the franchise system, introduces the chain monopoly.

The online shopping mall founded by Wang Zhentao can be regarded as the highest stage of marketing -- network marketing, entering the era of three-dimensional marketing.

If chain stores only store their stores next to some customers, the online mall opens the store to customers' homes.