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How To Build A Clothing Sales Team

2012/9/22 14:05:00 33

Sales TeamSales TargetClothing

 

First, we should clarify responsibilities for people afterwards, and everyone is responsible for everything.

People's management is the most difficult, especially for those who have certain experience.

clothing

Salesman.

The purpose of clothing sales team management is to do things well, Achieve Inc's goal, that is to say, to manage things well, so that the goal of the clothing sales staff Achieve Inc achieves the purpose of clothing sales team management.

So all goals, including clothing sales goals, must be broken down to responsible people, and everyone is responsible for their goals.

Through the management of things to achieve the purpose of managing people.


Result oriented, quantitative management.

The clothing sales target is decomposed to stores as a basic unit monthly, and garment salesmen at all levels are responsible for their goals.

Shopping guide is responsible for the promotion of the store, the business representatives are responsible for their own management area, the city manager is responsible for the whole city, the provincial manager is responsible for the whole province, the large area is responsible for the sales volume of the whole area, and the clothing sales director is responsible for the whole country.

The premise is the establishment and decomposition of the goal of clothing sales, and its enforceability is strong.

We can tap the potential of the clothing sales team by setting up a higher target, rank the target completion rate, punish the downstream, encourage the middle reaches, and reward the upstream.

Just like the student exam, the examination questions are very difficult, for each student is the same, but also can be ranked according to the scores.

The other is to set up a lower target, most of them over fulfilled, which can boost morale and complete the ranking of completion rate.

Anyway, regardless of the difficulty of the examination questions, the winners are the top ones.

Be sure to take the exam or you will not know the good or bad.

All garment salesmen participate in digital target assessment.

The management of the clothing sales team is guided by the result and responsible for the sales target of clothing.


The equitable assessment of the year-on-year growth rate of clothing sales reflects the performance of the clothing sales team simply.

The taboo about personnel management is unfair.

Sales target

The unfairness of the setup results in the instability of the clothing sales team. For example, the base of the 2 shopping guide stores is different, and the goal setting is the same, which leads to the departure of the poor shop guide.

The year-on-year growth rate of clothing sales is compared with the past, compared to the speed of progress.

The overall average growth of 300%, why is your region only 30%? For this market, it is necessary to analyze the reason, the right remedy.


For the market with special needs rectification, target assessment can be set up separately.

The market that often needs to be vigorously adjusted will be worse and worse when taking part in the examination of the same size, which is not conducive to the cultivation and adjustment of the market. It can only cause further deterioration and the frequent substitution of the business team.

This market can be independently reported to the company for examination and approval.


The management of shopping guide can be set up in the form of cost and sales volume to assess local clothing salesmen at all levels.

The number of shopping guides in the FMCG industry is large, the cost of wages is very high, and the expenses of salesmen management fees are very high every month. If the management is out of control, the loss to the company will be great.

For example, we set the ratio of 8% of the cost, guided purchase wages accounted for less than 8% of clothing sales, as a hard indicator to assess the local manager.

It can effectively avoid the phenomenon of shopping guide and false reporting.

At the same time, it is very effective to check whether there is a shopping guide false report with "mysterious man". Spot checks can play a very good deterrent effect.


The enthusiasm and morale of the clothing sales team are the basic conditions for efficient teams.

Building a team with high morale is a systematic project.

First of all, we need to recruit optimistic, challenging and enterprising employees.

Two, set up models and models to stimulate clothing.

Sales team

The potential is what others can do, you can do it.

The three is to choose a team leader and a leader to be listless.

Four, do well in training and cultivate a winning culture.

Five, we should encourage and punish well, praise the advanced, push ahead and improve the whole.

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