Rongcheng County Government Issued Brand Building Incentives To Speed Up Its Own Brand Creation

　　 clothing It is the leading industry of Rongcheng county economy. Existing clothing in the county enterprise There are more than 1800 garment processing companies in 830, with an annual production capacity of 410 million (sets). They cover 6 series and more than 500 varieties of suits, shirts, leisure and cotton wear, and their products are exported to more than 50 countries and regions. But over the years, clothing production in the county is mostly OEM and external processing, with few independent brands and low profits. In order to change this situation, the county actively takes the road of brand innovation, speeds up the transformation from OEM to its own brand building, and sets up the image of Rongcheng's clothing. On the basis of borrowing, licensing, licensing and linking with well-known large enterprises, we must cultivate clothing brands with independent intellectual property rights and expand the export proportion of independent brands. In order to enhance " famous brand The concept of "prospering the enterprise" encourages the county to actively encourage and lead the garment enterprises in the county to join the market at home and abroad and docking with large enterprises at home and abroad. At the same time, the county Party committee and the county government issued the "Rongcheng County clothing brand construction incentives", the Chinese famous brand, well-known trademarks in China's enterprises, the implementation of the award of 1 million yuan, and strive to create 1 - 2 national brand.

In order to speed up the creation of its own brand, many enterprises in the county have also sought their own effective ways. They create their own clothing brand by borrowing the "Star" effect and employing the image spokesperson, thus making the reputation of the enterprise product "loudly". The county's Li you and Ji Hongxing enterprises have registered 12 clothing brands in the European Union, France, Czech, Hungary, Russia and other countries and regions, earning about 10000000 US dollars annually, accounting for 10% of the total export volume of the county.